BlackBerry simply so will not refuse business on sale of smartphones. The chief executive officer of BlackBerry John Chen told to investors that in September of this year the company will let out the new smartphone. Its presentation will take place on a special event in London.
As reports the CNet Internet edition, the new device will receive the name Passport and becomes the biggest smartphone in a mobile line of BlackBerry. Passport will receive the 4,5-inch display of a square form with permission 1440? 1440 pixels and traditional for smartphones of this Canadian brand the QWERTY-keyboard that, it is necessary to tell, impresses.
However surprises that the physical keyboard will be located under the huge display that will in addition extend the smartphone case. Its length how will increase, it is not known. If to imitate the BlackBerry Q10 keyboard, it will extend Passport almost on two inches. Thus, the total length of the smartphone will make about 17-18 centimeters, what even more than at "giant" of Samsung Galaxy Mega with the 6,3-inch screen. At the expense of a square form of the Passport display also will surpass Mega on width – 4,5 inches against 3,5 inches.
In recent years sales of BlackBerry-devices fell to a minimum. The head of the company noted that following the results of the last quarter BlackBerry sold 1,6 million smartphones that is more than 1,3 million sold in previous year, but it is much less than indicators of 2012 – then the figure reached to 6,8 million smartphones. For comparison: in the first quarter 2014 of Apple sold 43,7 million iPhone, and Samsung so in general put on the market of 85 million smartphones.
Despite serious falling of sales volumes, BlackBerry gradually rises on feet, in many respects thanks to outsourcing of production of the mobile devices. The company already concluded the bargain with the Taiwan Foxconn on release of future smartphones.
From the moment of John Chen’s arrival of BlackBerry made focus on key corporate clients and development of the software. At the same time it continues to let out smartphones for emerging markets. Recently in Indonesia debuted the Z3 BlackBerry smartphone, but it, according to Chen, is on sale by modest rates. However the company is not given and promises to continue expansion on the Asian markets. Still BlackBerry creates a platform for the Internet of things.