So, Apple laid the cards on the table. After several months of hearings the company presented a number of new mobile gadgets: iPhone 6, iPhone 6 Plus and the first smart hours of Watch. To buy them or not – to solve to you. The devices only at first sight new, already managed to disappoint potential buyers.
The vice-president of Apple for marketing Phil Schiller reported that iPhone 6 and iPhone 6 Plus will be available at the price of 199 and 299 dollars respectively. But it is the prices with the two-year contract of the American communications service provider. The telecommunication companies outside of the USA do not receive a subsidy therefore the price for iPhone can vary in each country.
The decision of Apple to let out 5,5-inch iPhone 6 Plus speaks a growing tendency on smartphones with the big screen which arose in Asia. A little ironically that new iPhone will manage to Asian users in the sum about 1000 dollars.
In States to "not adhered" iPhone adhered such price lists:
649 dollars for model with memory on 16 GB
749 dollars for 64 GB
849 dollars for 128 GB
iPhone 6 Plus
749 dollars for 16 GB
849 dollars for 64 GB
949 dollars for 128 GB
In Russia new iPhone will cost from 32 000 to 47 000 rubles.
It is obvious that the high price does production of Apple of even more desired. Users of iOS spend money for appendices and services in comparison with owners of Android-devices more actively that, definitely, it is pleasant to developers. However recently Apple faced the big competition from the young and high-growth companies which are letting out qualitative products at the acceptable price.
Perhaps, one of the most outstanding figures in mobile branch is the Chinese company Xiaomi. Its new leader of Mi4 costs about 300 dollars. There is also more available 4G-smartphone – Redmi in cost of 160 dollars. For fans of "more" Xiaomi let out its 5,5-inch option. At other worthy Chinese producer of OnePlus smartphones the device with the same screen costs 299 dollars.
Alternative options offer also better known brands. So, recently Samsung let out iPhone-like Galaxy Alpha, LG presented 5,5-inch G3, and HTC – Desire of the 820th average price category. It is necessary to mention magnificent Motorola Moto G in cost of only 179 dollars.
The Apple brand always associated with premium class production, instead of the consumer goods. This time the company arrived differently – it let out a mass product on a premium price. Than it will turn back in practice, will show sales.
In the world there are a lot of admirers of Apple and those who presumes to itself(himself) an "apple" novelty irrespective of the price. At the same time in the market of smartphones still never was such wide choice of high-quality devices at the acceptable price.
As to Apple Watch, the market of smart hours only endures blossoming, and the Apple has every chance to change alignment of forces. But it happens only in case hours will sustain the competition. Many hoped that Watch will receive a round form. Hours will involve buyers with a wireless charging, fitness functions and payment system Apple Pay which was supported already by the largest American retailers, including McDonalds.
Apple – Apple Watch – Health and Fitness Apple Watch unites the capabilities of an all-day fitness tracker and a highly advanced sports watch in one device you can wear all the time. Narrated by Jay Blahnik, Director of Fitness, Health Technologies at Apple. http://www.apple.com/watch/?cid=www-us-yt-wch-hft